EVENTS
BARBARIAN: MAKER DAY EVENT
Platform
Website: https://www.wearebarbarian.com/work/barbarian-maker-days-2023
Deliverables
Brief to Kick Off Agency
Announcement Poster and Animation Video
Event Design
Website Case Study
Sizzle Reel
Project Details
Maker Days is an agency-wide, fun innovation sprint where internal teams form mini agencies of different disciplines to build an app, website, or prototype in a short period time. The brief involved creating an innovative idea that leverages new and exciting technology and/or platforms, to bring attention to an important issue amongst underserved communities in America, cutting through complacency, disrupting culture, and having a positive impact on society. The process culminates in a pitch to the Barbarian Leadership Panel, with one winning team’s presentation to the whole agency.
Valued Added as a Project Manager
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Worked alongside the entire agency + CEO and other C Level leadership across all disciplines (Account, Creative, Strategy, Tech, and Finance)
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Developed and managed multiple timelines to ensure there is enough time to build out the event
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Timeline 1: Ideation to Completion of Assets to announce event (Animated graphic, copy, formal email) - inclusive of internal sign-offs/approvals
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Timeline 2: Order the products, services needed to arrive in time for the day of event without burning over budget
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Timeline 3: Strategy team to work alongside leadership to develop the brief and judging scorecard that will be utilized to kick off the event
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Timeline 4: Day of Event - ensure all teams understand and follow the itinerary for the event
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Timeline 5: Post-Event - leadership and creative team to work together to develop a sizzle reel and case study
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Lead the design of the event: Neon light sign, Posters, Red Carpet, Step & Repeat Banner, Balloons, etc
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Filmed/Edited a Video to showcase the event from outside the building to inside the event space
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Ensured the set up of the event were strategically placed for maximum efficiency
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Ensured the agency was up to date on next steps and the day to day itinerary of the event
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Monitored all teams group chats to ensure everyone was doing their part and is set up for success to be in front of the judges
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Encouraged everyone to participate in the event and have fun
Results
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Increase team building connections
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Solve problems through creativity
Team
Event Project Manager
Diana Yeung
Creative
Senior Art Director: Luzdivina Ruiz
Senior Art Director: Angel Ang
Senior Copywriter: Drew Botcherby
Senior Copywriter: Hridi Kamal
Animator/Editor: Dan Rowan
Strategy
Senior Strategist: Darren Nesbitt
Associate Director of Analytics: Lacey Link
Leadership
CEO: Steven Moy
Managing Director: Courtney Berry
Chief Creative Officer: Tim Wilson
Chief Technology Officer: Lawrence Edmondson
Chief Strategy Officer: Eliza Esquivel
Director of Finance and Operations: Mark Ruby
Features
https://www.wearebarbarian.com/work/barbarian-maker-days-2023
PROJECT SCENE NYC:
CHRISTMAS POP UP
Project Details
This was a passion project. This Christmas Pop Up was designed, built, managed by Diana and her colleague. This 4 day Pop Up Event was specifically created right after COVID with the intention of creating a space for the community to feel welcome to interact, capture pictures/content, play games and build memories with friends/family for the holidays.
Tasks Included:
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Brainstormed creative ideas on how to make the space fun but practical
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Developed and managing a budget of $10k
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Scouted spaces through vendors for the event while keeping in mind location, foot traffic, layout, marketing, etc
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Sketched out the floor plan of how we plan to utilize the space
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Worked with a ticket vendor to establish a platform to buy/sell tickets for the event
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Purchased products/items needed for the space while keeping in mind timing of delivery
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Developed event graphic with Adobe and other assets to utilize for advertisement
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Developed some of the art props and games by hand
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Conducted a practice run by booking a photo studio to ensure the results are still aligned with the creative vision
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Loaded and unloaded the truck in one shift
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Decorated the event space within three hours
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Interacted with customers and also helped them to take professional photos as an additional benefit
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Managed and monitored the Instagram page
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At the closing of the event - ensured all billings and invoices were settled
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Post Mortem - developed a lessons learned doc on where we can improve within our process and what we were already doing that was working well